Europe’s Green Shoppers are increasing, despite lockdowns - Green Consumer Europe 2020

Europe’s Green Shoppers are increasing, despite lockdownsLatest findings from GfKEurope's actively green shoppers are growing in overall numbers, younger age groups, and primary areas of concern. Discover the latest from GfK...Contents

How big is the Green trend in Europe?

Growth of "Eco Actives" across each of the 10 countries studied

Children are the leading influence on household eco behavior

Consumers have specific green expectations for brands

Country differences and similarities: France, Germany, Italy, Spain & UK

Plastic waste remains #1 concern across Europe, but anxiety around climate change is rising

3 key take-aways

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