Children are the leading influence on household eco behavior

Even more importantly, young age groups in Europe have become a leading driving force behind green shopping decisions – empowered by activists including Greta Thunberg and Sir David Attenborough, and spurred on by world headlines of fresh catastrophic wildfires, floods and growing plastic pollution.

GfK Sustainability and Concern Report 2020 #WhoCaresWhoDoes

Across ten EU countries, 45% of household main shoppers say their children are the leading influence on their green purchase behavior. Only 9% say the same about celebrities and 13% for politicians or media influencers.

Which country do you think has the highest % saying brands must be environmentally responsible?
_{[Read on to get the answer]}

Germany
France
Spain