Consumers have specific green expectations for brands

Across the EU10 countries, 40% of people believe manufacturers can make the biggest difference in controlling and limiting the damage humans are doing to the environment. Governments come second, at 35%.

GfK Sustainability and Concern Report 2020 #WhoCaresWhoDoes

Interestingly, 20% say consumers themselves can make the biggest difference – particularly in their purchase choices around:

Fresh foods (eg fruit and vegetables)

Household care products (eg laundry detergents, cleaners)

Paper products (eg loo roll, paper towels, tissues)

Get the top five and bottom two of this list in our sample report: GfK Sustainability and Concern Report 2020 #WhoCaresWhoDoes