How big is the Green trend in Europe?
GfK Sustainability and Concern Report 2020 #WhoCaresWhoDoes
"One third of households in Europe have stopped purchasing certain products or services because of their impact on the environment or society."
GfK Sustainability and Concern Report 2020 #WhoCaresWhoDoes
What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your environmental investment on areas that not only benefit our planet, but also attract maximum approval, loyalty and spend from your buying audience.
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