US Liquor Open State Channel
Understanding the dynamics of purchase behaviors in the US Liquor Open State Channel.
The “liquor channel” includes all beverage alcohol products sold in the liquor store environment including Beer, Wine, Spirits and RTD. This also includes adult non-alcohol products that this important channel sells.
$111 Billion
Shoppers stick with familiar channels
The Liquor Open State Channel
Category Winners and Laggers
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Trends in the US Liquor Store Channel