Shoppers stick with familiar channels

Convenience, grocery, liquor open state and more - where are shoppers buying?

Liquor Stores
are a destination

Liquor Stores are a destination and shoppers are time-starved meaning they purchase in close proximity to consumption.

There are important factors consumers consider when choosing a retailer for a BevAl trip and it's not all about price. Liquor Store shoppers have many considerations in mind when choosing a store. Shoppers value Liquor Store offering large BevAl assortments for their destination purchases. The primary consideration factors for purchasing at a Liquor store are: convenient location, quick in & out, friendly & knowledgeable employees, large BevAl assortment, clean/uncluttered store and clear prices.

Given that convenience is a huge driving factor for consumers, we see a lot of impulse purchases at the grocery and convenience store level. However, visits to the Liquor Store are planned purchases and the planning varies by category.