Today’s Consumer Technology and Durables market is driven by innovation. New product, feature and service launch activity is fiercely competitive. To succeed in this fast-moving landscape, it is business-critical to maximize each and every new...
Today’s Consumer Technology and Durables market is driven by innovation. New product, feature and service launch activity is fiercely competitive. To succeed in this fast-moving landscape, it is business-critical to maximize each and every new release.
Perfect your launch strategy and tactics with actionable weekly sales data.
Analyze your own performance week-to-week and compare it to your competitors’ results.
Adjust your tactics fast to take advantage of every opportunity to meet – and exceed – your targets.
Read on to see how weekly sales data will help you plan, monitor and steer your launches to commercial success.
1.
Give your launch campaign a competitive advantage
2.
Plan successful launches
Set realistic targets
Establish benchmarks
3.
Monitor launch campaigns to strengthen performance
Identify and optimize strengths
Spot and address weaknesses
4.
Steer launch campaigns to commercial success
Extend your new product’s lifecycle
The Nespresso Vertuo experience
5.
Summary
