From the moment your new product launches, you need to monitor results to maximize every last opportunity to deliver your sales targets and drive new product revenue. With weekly data, you can identify and understand which elements of your campaign are working and optimize them. You’ll be empowered to detect and address those activities that aren’t meeting expectations with countermeasures.
Successful product launches make every week count. This is even more vital as product life cycles shorten, forcing you to generate returns in ever-shorter periods of time.
Weekly sales performance reporting allows you to monitor your distribution strategy, from model and range availability through to sell-out dynamics and results by channel. With such detailed intelligence, you can ramp up your strategy, and adjust elements of your supply chain to avoid in-demand items going out of stock. You’ll be empowered to negotiate with retailers from an informed position and be able to share the latest intelligence with them.
