Australia Consumer Outlook 2024
Navigating the 2024 pressure points to growth
With pressures felt from multiple angles, consumers are pivoting around emerging challenges to get by. These manoeuvres create green shoots of opportunity that companies can harness the weather to weather the storms ahead.
Growing Amidst ‘The Big Squeeze’
Meet Your New Australian Consumer
The Consumer Divide
Essentials remain strongly positioned within consumers
Continue to Innovate and Play Online
Implications and recommendations
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