Growing Amidst ‘The Big Squeeze’
Marco Silva, Customer Success Director, NIQ
With pressures felt from multiple angles, consumers are pivoting around emerging challenges to get by. These manoeuvres create green shoots of opportunity that companies can harness the weather to weather the storms ahead.
As you think and strategise around both the pressure points and pockets of growth that influence consumer sentiment and spending, NIQ has summarised the top consumer trends and strategic insights to help your organisation succeed.
Although there is an expectation the challenging consumer environment will persist, there have been pockets of growth across the last few years that highlight winning Strategies.
CONTENTS
Meet Your New Australian Consumer
The consumer divide
Essentials remain strongly positioned within consumers
Continue to innovate and play online
Recommendation and Implications
