At the beginning of 2024, the global outlook for consumers was pressured. But the climate has shifted in the last six months, opening windows of opportunity for resilient consumers to regain some confidence and spending power over time.
In this multifaceted analytical assessment of the state of consumers, we uncover what has changed, what disruptions remain, and what companies need to anticipate in the months ahead.
Australia and New Zealand Mid-Year Consumer Outlook: Guide to 2025 will provide a strategic roadmap for navigating how to win with vigilant, yet optimistic consumers over the next 12 to 18 months and beyond.
