Better For™ - Better For

Better For™

Go beyond the Natural Channel, unlock the Full View™ of your Category

Category Highlight - Better For™ Yogurt

NIQ Product Insight
(NPI)

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What is Better For^TM?

From plant-based foods and non-toxic beauty products to eco-friendly home care items, consumers are seeking options that not only enhance their personal health but also support the environment. As wellness becomes a core value for many shoppers, Better For™ products – items that emphasize clean ingredients, sustainability, and ethical sourcing – are gaining traction across multiple industries, shaping the future of consumer goods.

Better For Segment™ goes beyond the “Natural Channel”, which as defined by competitors, misses 90% of the actual Better For™ market, where Premier Fresh shoppers spend 8x more share of wallet.

How has NIQ defined Better For™

Understanding the state of the current market, your position in it, and evolving trends hinges on your ability to access up-to-date and accurate data. NielsenIQ tracks 1,000+ attributes across total store and 250+ NielsenIQ-only attributes and can get granular with Product Insights to qualify brands based on the variety of claims and certifications they make on pack across the brand.