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NIQ Product Insight
(NPI)

NielsenIQ offers a Full View into product attribution, enabling clients to use our NIQ Product Insight (NPI) Characteristics to measure the market through claims, certifications, and ingredient-level product attributes.

NPI provides unmatched insights: By combining attributes with RMS data, companies can identify products that may be affected by the recent food additives ban, make informed decisions, and thrive in the face of regulatory changes.

The NIQ NPI team can help you stay on top of the current challenges, while you preserve the quality of the products your consumers love!