Sibat Shahnaz Mosadeq
Pacific Retail Customer Success Lead, NIQ
Sibat is a strategic insight leader with over a decade of analytics and account management experience at NIQ, spanning across Australia and APMEA region with NIQ’s leading local and global clients. Her passion and expertise lie in transforming data into meaningful market insights to shape practical growth strategies.
The latest NIQ report shows most Australians continue to be significantly impacted by cost-of-living pressures. However, a resilient labour market and shift in consumer values mean that there are still opportunities for brands and retailers.
Given this unusual mix of factors, the latest consumer data from NIQ can be categorised into two broad categories: the expected and the encouraging. Predictably enough, 8 in 10 Australian households continue monitoring their spending. However, the more encouraging and perhaps surprising news is that Australian consumers are alert but not alarmed. The latest data suggests that consumers are becoming more optimistic. It’s also the case that changing consumer behaviours always creates opportunities for agile brands and retailers.
