What is the likely impact of Artificial Intelligence on the media industry?
GfK Insight Roundtable 2023
The last year saw a significant increase in the debate around Artificial Intelligence (AI). While forms of AI and machine learning like chatbots and predictive algorithms have been in use for some time, interest in (and concern about) AI has been...
Management summary
Early experiences with Generative AI
Content Generation
Gen AI and advertising
Intellectual Property
Data and research
What will be the likely impact of Gen AI?