Sustainability

Sustainability claims growing across Beverages

How do these claims speak to consumer priorities?

Consumers are starting to rethink the impact of their purchases – and it shows. Popular sustainable claims like recyclable and free from BPA are most penetrated across categories, but emerging claims shed light on what consumers care about right now:

Sourcing: Consumers are placing pressure on brands to do more, seeking to understand how a product is sourced, produced, packaged, and even discarded. Attributes like responsibly sourced, fair trade, better for the planet, and renewable energy are growing across categories.
- When asked, responsible sourcing sits as a top priority for consumers along with sustainable packaging. Consumer perception of sustainability is evolving to consider the whole lifecycle of a product.
Social responsibility: Consumers want to purchase from brands that align with their values and claims like B-corp certified are penetrating more of the market as a result.