Overall Wellness

A range of motivators are ushering in an era of wellbeing

What are the trends driving
wellbeing-focused consumption?

Energy is the top functional attribute consumers seek most across all RTD beverage categories.

The category of products labeled as "Metabolism Support" and "Obesity Support" witnessed significant growth in L52W. This surge in popularity can be attributed to the prevailing trend and increased interest in the use of Ozempic.

Source: NIQ Scantrack Total US xAOC + Conv 52 Wks Ending 12/2/2023; Note: All claims are listed as “stated” NIQ, Retail Measurement Services – NIQ Product Insight, powered by Label Insight; Total US xAOC; 52 weeks ending 12/30/2023

Boosting beauty and brain power

In this era of increased wellness, consumers are tapping into the power of functional beverages to boost their brain power, physical beauty traits, and overall wellness. Products that tout the power of nootropics and adaptogens have seen exponential growth in the last 4 years.

Nootropics +396%
Adaptogens +257%

$ % Change vs 4yrs ago

Ashwagandha, ginseng, and other naturally-derived extracts that promise a range of health benefits are appealing to consumers more than ever. These products tend to offer enhanced cognitive function, a mood boost, and a potential reduction in stress.