Sugar reduction is not just a trend, but a serious priority for many today. In the quest for health, consumers are seeking (and finding) alternative products that deliver the same satisfaction as the beverages they're used to. Social media marketing is helping many emerging brands take share of the market, offering familiar flavors with added health benefits.
Food and beverage products with 0g added sugar hold 45% share of the market and saw an 8.6% boost in sales last year.
