A Shifting Beverage Market
What consumers are drinking (and why)
Consumers are embracing healthier lifestyles, even in the beverages they drink. 'Tastes good' is no longer good enough – brands must think beyond traditional offerings to connect with today's conscious consumer. Functional beverages are dominating store shelves, low sugar and no sugar options are growing more popular, and there's no shortage of options to accommodate these preferences.
In this report, NIQ experts uncover the latest insights to uncover key focus areas for brands today. From the wellbeing trends driving the demand for functional beverages to sustainability, this report will equip you with the intel needed to navigate a changing market and connect with the experiential consumer.