It is no secret that consumers have been on a roller coaster ride over the last couple of years – and it turns out that the ride isn’t quite over yet....
It is no secret that consumers have been on a roller coaster ride over the last couple of years – and it turns out that the ride isn’t quite over yet. The truth is that we are in a new global era of what you might call “perma-crisis,” where the sense of uncertainty and concern never really dissipates.
Pandemic savings have evaporated, while US credit card debt is now approaching $1 trillion. Increased borrowing costs have made paying for debt more difficult, and high-profile job cuts continue to roll in.
So in this atmosphere of perpetual anxiety and hunkering down, how can brands continue to succeed? How can they turn crisis into opportunity and win over today’s wary consumers?
