Final thoughts
Money well spent – for brands
This whitepaper provides numerous insights and recommendations, especially for brands, to thrive even during the current cost-of-living-crisis. Despite the current state of a permacrisis, there is plenty of opportunity to cater to different types of budget, needs and expectations of shoppers, which also develop at different speeds.
The essential: change the narrative from money saved to money well spent.
Following, we highlighted five key success factors that will help brands to weather and overcome the crisis.
