Grow sales by maximizing seasonal peaks

Increase sales and product revenue by maximizing the most important selling weeks of the year. Compare the performance of your promotions during Black Friday, Cyber Monday, Singles’ Day, Mother’s Day and Christmas.

Grow sales by maximizing seasonal peaks

Delivering retail sales growth means you must take advantage of the most important selling weeks of the year. As sales promotions become more frequent, you’ll be able to assess which weeks of the calendar are growing in importance and analyze which weeks delivered the greatest return for you and your competitors during past Black Friday seasons. For instance, results from 2022 reveal that performance in the three-week-long promotion increased versus a strong performance in 2021. TCG sales were up slightly in Germany, Britain, France, Italy, Spain, Czech Republic, Hungary, Russia, Turkey and Brazil.

Using weekly intelligence during this season and others, you’ll be able to compare your performance and your competitors’ results from the past to improve this year’s results during the peak weeks.

To achieve sales superiority in these all-important moments, you need to track competitor prices closely and respond fast. Weekly sell-out data can reveal the impact of your different price levels on sales. Use our simulation tools to assess price elasticity and simulate the impact of your temporary reductions.

Exploit seasonal peaks

Analysing sales performance and distribution during Black Friday

The two premium segments grew most strongly during Black Friday week. The November monthly data fails to reflect this as some consumers delay purchase until the promotion week.

Insight from Indurama: Delivering a 30% sales uptick during Mother’s Day

The sales and marketing leaders at Indurama used the weekly data in gfknewron Predict to adjust their in-campaign plans and activities for Mother’s Day, a key selling point in their retail calendar. Rocia Morales, Commercial Management – Indurama Peru says: “We were able to make decisions in two or three days by analyzing what was not working. We identified where we needed to change the strategy to recover our losses and gain sales. As a result, we achieved a significantly important increase of 30% in sales during Mother’s Day.”

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Let weekly data give you a competitive advantage:

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Maximize the most important selling weeks of the year

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Learn and grow from your historical performance

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Perfect your sales tactics by category, channel, product

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Compare and conquer the competition

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Track and simulate prices to maximize returns