Compete better and outpace the competition

Monitor your competitors closely. Evaluate if their campaigns are delivering sales. Do they add new customers, improve brand share and drive distribution? Understand the impact of their promotions on your business. React rapidly so your sales promotions are the best in the market.

Compete better and outpace the competition

To outperform your competition you must continually evaluate their performance and promotional activity and counteract fast. Defend and protect your sales by adjusting your promotions at speed to increase sales at any time, but especially during seasonal events. Weekly sales tracking offers the competitor insights you need to measure changes by channel, feature segment and price points. Benchmark your performance to quantify the greatest competitive risk. Be able to defend your brand share – and grow it – by using the very latest sales intelligence to inform your decision-making.

Haier uses GfK weekly sales data to maintain, grow and protect market share

Haier in Portugal relies on weekly demand data from GfK to help assess, evaluate and benchmark their retail performance. Joao Paulo Ferreira, Country Manager Portugal for Haier says: “GfK’s weekly Market Intelligence has made a real difference in our business. This data has helped us to grow, maintain and protect our market share. The insights have helped us to be responsive and agile in a competitive market, and as a result, we’ve seen our retail performance improve month-on-month. We wouldn’t want to be without it!”

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Let weekly data give you a competitive advantage:

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Monitor competitors’ promotions and their sales impact

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Compare your performance with your competition

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Develop effective defensive strategies

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Gain share from key competitors

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Anticipate competitors’ next moves