Optimize promotions fast to deliver ROI

Gain sales and recover losses by knowing which activities work - and which do not - on a weekly basis. Boost the deals that deliver the greatest return. Adapt your sales tactics to maximize weekly product performance and meet your targets.

Optimize promotions fast to deliver ROI

As product life cycles shorten, the role of promotions in supporting sales is amplified. Weekly sales performance reporting allows you to maximize product revenue by acting fast, such as continuing promotional activity that delivers an uplift or terminating a campaign that fails to deliver. If you wait for monthly data, you will be too late to implement meaningful changes and course-correct at the speeds that today’s competitive markets demand.

Replacement age of laptops shortens

58% of laptops were replaced in the first 5 years of use in 2019. In 2022 that had risen to 62%.

17 countries* | gfknewron Consumer Intelligence | Age of previous product

*excluding North America

Tracking price developments

Efficient and detailed price tracking for your model on a weekly basis

Weekly data pinpoints a strong turnover effect

Without weekly data you would fail to fully appreciate this promotion’s impact on sales. Despite decline in price and revenue, there’s a strong turnover increase in week 25.

Learn from Lenovo:
Adjust promotions rapidly

Lenovo’s UK Consumer PC team relies on GfK’s weekly sales tracking data to evaluate its campaign performance, assess and guide launches, and maximize seasonal sales activities.

“GfK’s weekly data helps us to make key business decisions with full confidence and agility. With it, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, it gives us increased visibility to plan our business.”

Read the full story on our website

Let weekly data give you a competitive advantage:

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Adjust promotions fast based on the latest sell-out data

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Gain sales and recover losses

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Boost the campaigns that deliver the best results

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Terminate poorly performing campaigns

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Evaluate competitors’ results quickly