Plan winning promotions

Boost your planning, evaluation, optimization and competitive performance to deliver campaign effectiveness and maximize your sales week by week.

Plan winning promotions

With weekly sales data, you can monitor past trends and improve your current and future performance. Informed by historic weekly data, you can agree on KPIs for benchmarking and set realistic weekly goals for your next promotions. For instance, in 2022 weekly sales for the weeks leading up to Christmas period were on average 116% higher than the sales in an average week for the year (based on Sales Tracking for 10 leading markets).

These insights can inform meaningful fact-based discussions with senior management on the financial support you need to execute campaigns. In addition, you can maximize returns by matching retailers’ weekly planning cycles. Using data from past weeks is especially relevant during the all-important seasonal sales peaks.

Whatever the time of the year, with the pressure to deliver cost-effective campaigns that win market share and beat the competition, weekly data will help you ensure you don’t miss any opportunities to grow sales and maximize product revenue.

Maximizing campaigns
Analyzing the impact of your marketing activities for your promoted model

Your model’s performance: Weekly data reveals sales success that monthly reporting missed

The monthly data shows a decline in turnover-per-shop for the promoted model. But weekly data proves that the promotion in week 25 was a success as both sales and distribution grew. Additional shops increased turnover-per-shop. The lower price is justified by scale. The positive effects of this promotion – and its ROI – can only be seen with weekly data.

gfknewron Market has given everyone at Medion access to the same high-quality intelligence, which has not only increased and broadened our use of the Sales Tracking data, but enabled us to work more efficiently and accelerate the speed at which we respond to market changes."

Enrico Franke, Director Computing, Medion

Let weekly data give you a competitive advantage:

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Learn from past trends

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Set realistic weekly goals for your promotions

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Deliver campaign effectiveness

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Track and adjust your sales performance week-to-week