Win in competitive markets with weekly sales intelligence

Incorporate weekly data into your campaign planning to react fast with winning promotions that will outpace your competitors, grow your market share and increase profit.

Win in competitive markets with weekly sales intelligence

Brands are under enormous pressure to constantly create and execute winning campaigns that outpace the competition. With weekly data, you can support the design of compelling and relevant sales promotions that optimize changing trends and patterns of consumer behavior. Using intelligence to evaluate your sales performance against your competitors’ activities means you can respond fast to take advantage of opportunities as they emerge.

In 2023, rising inflation, the cost of living crisis and low consumer sentiment hit shoppers hard making discounting even more relevant. GfK’s March 2023 data shows just how important it is in 2023 to get price promotions right. During Mother’s Day month, sales volumes for items discounted 15% or more were up 2% versus March 2022, and 15% higher than March 2019.

From planning to optimizing, tackling the competition to maximizing peak weeks, we’ll show how weekly data will arm you with the intelligence you need to improve the effectiveness of promotional campaigns.

4 steps to optimize campaign performance and effectiveness with weekly data

1. Promotion Planning

Using historic weekly data from the previous year's week enables:

Fact-based discussions on weekly promotion targets and financial support
The ability to be on the same weekly planning cycle as retailers

2. Execution

After execution, weekly sell-out data is available three to five days after the end of the week

3. Impact of you promotion

Is promotional sales uplift outweighing investment?
Did I attract sales from competitors as planned without cannibalizing my brand portfolio?
Is there a positive impact on overall brand share?

4. Competitive promotions

Assess the impact on own portfolio
Understand competitor promo strategies
Develop defense strategies

Promotional seasons are more important than ever before. In 2021 in Germany, November first displaced December as the best-selling sales month due to increased promotional activities by retail and industry, with +18% sales compared to December. In 2023, the persistently difficult socio-economic climate is likely to drive more promotional activity throughout the year but November will remain the most important month.”

Alexander Dehmel, Market Intelligence Lead Germany and Austria, GfK