Contents

1. Introduction: Win in competitive markets with weekly sales intelligence

2.
Plan winning promotions

Deliver campaign effectiveness
Maximize your growth week by week

3.
Optimize promotions fast to deliver ROI

Gain sales and recover losses
Learn from Lenovo

4.
Compete better and outpace the competition

Build more effective promotions
The Haier experience

5.
Grow sales by maximizing seasonal peaks

Seize the moment
Delivering a 30% uptick on Mother’s Day