Plan successful product launches

Interrogate past sales data to set realistic targets for each launch. Create KPIs to benchmark your future product launches. Once live, use weekly sales data to evaluate and adjust activity fast.

Use weekly data to analyze past sales results to inform your anticipated future performance. You’ll be able to agree on objective KPIs for benchmarking results and to set realistic goals for your campaign. For instance, understand your activity last year, and the year before to create relevant commercial targets by region and market.

Past performance trends can inform budget discussions with senior management and support your negotiations with retailers and distributors.

Our mission is to be a customer-centric mobile and tech retail chain, providing exceptional products and services that enrich the lives of our customers. We aim to revolutionize the retail market and set new industry benchmarks and constantly strive to break new ground, from reinventing the in-store shopping experience to ensuring our product and service portfolio meets consumers’ rapidly evolving needs. We rely on market insight and intelligence from the team at GfK whose weekly and monthly point-of-sale data, consultancy and advice form the basis of many of our business decisions.”

Mr Yogesh Poojara, Founder & Chairman, Poojara Telecom Pvt Ltd

How to plan successful product launches:

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Develop current plans informed by past trends

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Set realistic KPIs and goals for your launch

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Track and adjust activities week-to-week

In June 2023, new product launches generated 25% of revenue. The ramp-up of a new 2023 TV range delivered one-quarter’s worth of sales in just one month