Give your launch campaign a competitive advantage with weekly sales data

Rely on weekly sales data to plan, monitor and steer impactful product launches that meet your targets. Maximize distribution, retail performance, price, promotion, and supply chain to deliver sales growth.

Speed is of the essence in delivering successful product launches, with the first weeks being incredibly important in determining the final results. Only with actionable market-wide weekly sales reporting can you assess your current performance and react in time to influence the future outcome. Set realistic targets, benchmark your performance against the competition, monitor and adjust tactics, and perfect your distribution strategies using reliable, accurate point-of-sale intelligence.

Follow GfK’s three steps of Plan, Monitor, and Steer to help you make every week in your launch campaign count.

gfknewron Market has given everyone at Medion access to the same high-quality intelligence, which has not only increased and broadened our use of the Sales Tracking data, but enabled us to work more efficiently and accelerate the speed at which we respond to market changes."

Enrico Franke, Director Computing, Medion

How weekly data give you a competitive advantage:

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Set realistic targets

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Evaluate performance week-to-week

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Detect and address warning signs

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Perfect promotions and pricing

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Manage distribution, in-store and supply chain

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Reflect on product launch results to inform current strategy

Product innovation is essential for success in the post-Covid era

Consumers pay more for products and brands that meet their expectations and provide tangible added value

Product innovation and investment are crucial for brands who want to win post-Covid. Innovation does not always need to be revolutionary, in most cases it can be evolutionary:

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Simplify chores

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Increase control

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Manage energy

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Delivers on aspirations