Content

1 Introduction

Shoppers’ behavior: Responding to instability and inflation

2 Inflation

Short term budget concerns at odds with long term confidence
Location, lifestyle and price – factors impacting shoppers’ behavior

Budget security determines crisis type and strategies
Matching budget with lifestyle and trends

3 Shoppers’ coping strategies

Save money and stay at home
Constraining indulgence
Price is not the only choice driver

Will green become a victim of inflation?
Price is not the only choice driver

4 Shoppers’ coping strategies

Country and category specific insights

5 Industry coping strategies

Five strategies for FMCG to thrive on new realities

6 Final thoughts

Five key takeaways for the year ahead - make ‘buying right’ affordable (on all platforms)