To make smart choices, marketers need data-led insights into the cost-benefit offering of each opportunity. Backing their prioritization decisions with evidence. Each growth opportunity must be quantified in terms of the potential value it offers, and the brand’s current position or right-to-play in the space. Doing so brings clarity of action: helping marketers identify the highest growth targets and the lowest hanging fruit that can be activated in the context of lower marketing budgets. The result? A clear path to the highest, short-term sales potential.
But refreshing your perspective and refocusing efforts is about more than targeting effectively: it’s about challenging and redefining traditional targets to broaden the perspective, so it encompasses new opportunities. The Growth Architect’s Priority Grid brings you the guidance on sequencing your targeting from near-in to reachable fruits or even new frontiers. Detailed target profiles and an evaluation of your brand performance in each growth space will provide you with the guidance that the entire organization will need to follow to win the space.