GfK’s fresh take on segmentation extracts quantifiable insights from comprehensive data and puts them to work to inspire a consumer-centric growth strategy to produce high-yield sales from your key segments today and expand your brand’s reach in the wider market, to harvest even greater revenue tomorrow. GfK Growth Architect cultivates specialized strategies for your marketing teams using a holistic approach that brings you the insights that matter from consumer data, so you can activate consumers with precision.
This dual strategy use-case has inspired us to repurpose segmentation to bring insight from both angles.
1. Dividing the market into business-relevant consumer segments by looking for the differences that matter to uncover high growth opportunities that support targeted activation. Inspiring a strategy that entices high value segments to DO MORE with your products and experiences.