Based on the NIQ Health Shopper Survey, a significant disparity exists in health outcomes between low-income shoppers and the general population. The survey reveals that low-income individuals experience considerably higher rates of various health ailments compared to the total panel. This discrepancy can likely be attributed to a lack of adequate financial and healthcare resources, which can contribute to the development and exacerbation of health issues.
Notably, the data suggests that at least 30% of low-income households report having various ailments, significantly exceeding the average prevalence observed in the broader population. In fact, every ailment surveyed was reported at a higher rate for low-income households, including Diabetes, High Blood Pressure, Obesity, and Cholesterol Problems. This highlights the concerning trend of growing health inequities, where low-income communities face disproportionate health burdens due to limited access to resources.
Source: NIQ Annual Shopper Health Study, 2023, Q10. Below is a list of health-related conditions / ailments. Please read the list carefully and then select the condition(s) that anyone in your household, including yourself, has experienced during the past 6 months. Please select all that apply
