The demand for protein-rich foods in the CPG industry shows no signs of slowing down. According to the International Food Information Council (IFIC), a staggering 67% of consumers actively tried to increase their protein intake in 2023. This trend is reflected in the rapid growth of products containing 25g or more of protein per serving, which currently experience the fastest sales increase within the CPG food category.
The popularity of specific dietary trends like Keto and Paleo, both emphasizing high protein intake, is fueling the market even further. Sales of CPG food products with "Keto Diet" and "Paleo Diet" claims have risen by 14% and 23%, respectively, in the last year. This growing consumer interest is evident in online search trends as well. Searches for "high protein" have surged by 19%, reflecting the widespread desire for protein-rich options.
Additionally, searches for specific protein sources like "pea protein" and "protein isolates" have also increased significantly, indicating a growing awareness and openness to various protein sources. These trends offer exciting opportunities to cater to consumer demand and innovate within the high-protein food space.
