GfK’s Market Intelligence: Sales Tracking is the industry gold standard, with data from the biggest POS network in the tech and durables industry. Our weekly insights allow you to react fast, with results within 3-5 days after each week’s end. Our multi-faceted servicing ensures you gain the most value from our intelligence with reports for immediate insight, dynamic database access for in-depth analysis and our account managers for local market expertise.
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gfkconsult
Faced with complete disruption, today’s leaders must rethink the way they operate to stay ahead. They need to validate new ideas, question assumptions, and anticipate tomorrow’s biggest trends. gfkconsult strengthens your business with data science, AI-backed technology, and human expertise.
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gfknewron Consumer
Get inside your consumers' minds. Know who your consumers are, the drivers behind their purchase decision, which brands they prefer, how much they spend, and where they spend it. This way, you can optimize messaging, better position your brand, and develop your go to market strategies.
gfknewron Market
Plan ahead with a full picture of what sold, where, and when. gfknewron Market enables you to stay ahead of markets and competitors, identify growth opportunities, and address issues quickly with your point of sales data in all depths and breadths. Know your market so you can win it.
CMO Council Report
CMOs around the world and in every industry have entered a new era of high-velocity data marketing. For modern data marketers, speed wins. In partnership with the CMO Council, find out the latest trends impacting marketing leaders today and how data drives impact. Get the latest high-velocity data marketer report.
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Global State of Consumer Tech & Durables
Get actionable insight from our Market, Retail and Consumer Intelligence Experts and data analysts. The report powered by gfknewron provides a snapshot of key macro trends in the global Consumer Technology and Durables sector in 2022 with regional breakdowns to help you navigate the uncertainty and thrive.
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GfK's Helicopter View Report
Staying up to date with the latest developments and trends in today’s fast-moving tech and durables markets is a real challenge. Don’t wait for your teams to analyze top line facts and figures for you. Get the big picture of your technical consumer goods markets: quarterly sales insights from across the globe!
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