Shopping behaviors have changed. Not for the first time, but this time it is different: The pandemic turned some trends in FMCG, already noticeable before, into shockwaves that changed the retail landscape. This whitepaper responds to the need to make sense of the past year’s impact and provide recommendations for market players on strategic business decisions for the near future.
GfK is revolutionizing real-time access to critical market knowledge for the consumer products industry. In a world of constant change, powerful consumer trends, and information overload, GfK provides the data, analysis and expertise to guide businesses of all sizes to plan, predict, prepare and profit.
We harness world-class analytics and technology helping you boost sales and marketing effectiveness. If you know, you can grow.
Lenneke Schils Global Insights Director FMCG, GfK Lenneke.Schils@gfk.com
This whitepaper is based on several surveys, reports and analysis of GfK, including ConsumerScan household purchasing data 2020-2021, interviews of >4,600 main shoppers in seven core countries about their behavior during the COVID crisis and their expectations for the next year in May 2021, the global sustainability report 2021 “Who Cares, Who Does”, prepared by GfK in cooperation with Europanel and Kantar, across 26 markets covering >85,000 households, released in September, and the most recent survey on e-grocery buying behavior in 8 European countries on respective satisfaction drivers & barriers among >7,500 main shoppers commissioned in November 2021.
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