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Avoid the risks of NOT using up-to-date sales insights this peak season

We expect this Q4 to be fiercely competitive for marketers, product managers and sales executives, as they work hard to drive sales amid a volatile consumer landscape. Brands need to be agile to generate the best returns.

This involves constantly monitoring market developments, using the most relevant and reliable intelligence, and adjusting your sales and marketing strategies accordingly.With the right insights, retailers and manufacturers alike can react quickly and with confidence. According to the 2021 Big Data and AI Executive Survey conducted by NewVantage Partners, 96% of leaders reported measurable business outcomes from their data programs.Clearly, brands that do NOT use up-to-date data risk missing out on crucial growth opportunities.Outsmart the competition with weekly GfK Market Intelligence Experience the power of GfK's Market Intelligence: Sales Tracking data during the busiest time of the year with the GfK’s Seasonal Peak Monitor 2021. You can easily review your and your competitors’ sales performance week after week, as well as track your sales KPIs, to maximize your promotional ROI. You will get:

Comprehensive and reliable sales performance insights on total market, sub-segment, feature, brand, and best-selling modes — both online and offline for your product group(s)

The ability to choose the number of weeks in Q4 you want to monitor, in order to optimize your sales performance

A very competitive price package

With a wealth of up-to-date intelligence at your fingertips, you will know exactly what to promote, to whom, at what price, and when, enabling you to make the most of the 2021 Peak Season.

GfK’s weekly data helps us to make key business decisions with full confidence and agility. With weekly data, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market.

Andrew Line, Head of Consumer PC & Visuals 4P, Lenovo UK and Ireland

Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies.

gfknewron is the unparalleled, always-on platform that radically transforms data-centric decision making and enables teams to gain actionable and connected intelligence, collaborate effectively, and act at speed to ignite sustainable growth.

A single access point that combines market, consumer and brand intelligence supercharged with AI-powered predictions and recommendations, to show what and where, who and why, and most importantly, how to shape what happens next.

The future is in your hands with gfknewron

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