The smaller screen size makes things that appear clear and inviting on larger screens seem distant and hard to read. Logos and other branding elements are a particular concern, hindering linkage back to the brand. Similarly, visuals that are long views can become less engaging to the viewer who feels less a part of the action. Doing visual checks of how ads look on small screens can help overcome these issues.
On smaller screens, there is an even greater need to “think big” – especially when it comes to branding elements.
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