Learn how to use trusted trend insights to guide product and marketing strategy.
In the chaos of the past two-plus years, consumers and brands alike realized how much they had taken for granted as they faced a world of new, extreme dangers and disruption. And, more than halfway into 2022, few people would say we have returned to any kind of “normal” – with highly volatile price increases, record-setting weather events, the ripple effects of global conflicts, and supply chain issues escalating. The pandemic pointed out how much marketers need a solid grounding in consumer insights to serve as a “guiding light” during unpredictable times. When all bets seem to be off, these insights point out today’s truths and tomorrow’s possibilities. Our work has shown that crises don’t erase pre-existing trends – but they do influence their new trajectories. With cultural and social changes happening in real time, brands need trend insights to reinvent themselves for a new future.
