Unlock the value in consumer confidence data

Each month since January 1974 it has provided subscribers with a snapshot of how UK consumers feel on the crucial economic topics today, and their outlook for the next 12 months. This information is invaluable to:

Adapt your marketing activities. Plan marketing campaigns by knowing how confident consumers feel about the economy and their finances.
Anticipate a spend or save mindset. Match messaging, pricing and offers to consumers’ views on whether now is the right moment to make major purchases, or to save.
Learn from historical perspective. This is the only longitudinal survey of consumer confidence so you can put rises and falls into context.

Quite simply, there is no other consumer research project with the longevity, rigor and reliability of GfK’s Consumer Confidence Barometer

The Index uses key measures to understand consumers’ financial and economic situation, buying and saving. Use the same data as government departments, businesses, economists and financial institutions to:

Assess

How the financial situation of the household has changed over the last 12 months.

Predict

Changes in the financial position of the household over the next 12 months.

Analyze

Changes in the general economic situation in the UK over the past 12 months.

Forecast

How the general economic situation will develop over the next 12 months.

Assess

If now is the right time to make major purchases like furniture or electricals.

Understand

If now is the right time to save.