What’s the next big opportunity for AR and retail?

Eyekandy's Garret Albanese shares his insight

"Looking ahead, perhaps one of the most powerful AR services will be blending AR with Live Video. This is where live video shopping is combined with AR, allowing the shopper to talk to a human sales advisor, as well as digitally “placing” the item in their home at life-size, to see how it looks and fits. It’s a potent mix of engaging interaction and personal service that has already seen positive sales impact and customer feedback.

"Another exciting opportunity is around product packaging. This has already become much more than just a one-way logistical item, with the likes of Amazon using the outside of their delivery packaging as smart ‘Discovery Channels’ via QR codes that launch AR experiences. Eyekandy found that 68% of respondents who were shown a video demonstrating the concept said they would engage with interactive AR packaging if it was available to them."

Garrett Albanese, CMO at Eyekandy

Over three billion shoppers around the world now have the mobile technology (compatible phone, tablet or laptop) to immerse themselves in AR brand experiences. This is a massive opportunity of scale for brands to win followers and convert online shoppers into buyers.Learn how AR can turn your products into a Discovery Channel for shoppers:
Visit Eyekandy: the home of AR