Eyekandy's research reveals 55% say the ability to engage with a product in AR could persuade them to spend more on a purchase than they had intended to spend - up from 50% in 2019.
63% of their respondents would favour a retailer that offers augmented reality services over one that does not, and 68% say AR could persuade them to buy an item online without needing to see it in physical reality.
However, the effectiveness of AR does not stop at just retailer or brand preference. 55% say the ability to engage with a product in AR could persuade them to spend more on a purchase than they had intended to spend - up from 50% in 2019.
Eyekandy also found there is a clear uplift in sales, plus less likelihood to return products, when a shopper experiences a brand in AR before they make a purchase:
Across all categories and shopper journeys, shoppers who engaged with a product in AR had an 87% uplift in the observed add-to-cart rate during the first quarter of this year, compared to those who did not experience a product in AR.
Possibly even more exciting for brands' bottom line is the 69% who say they’d be less likely to return a product if they had used augmented reality as part of their research before buying – for example, to “see” the size and look of a fridge/freezer in the setting of their own room.
