Despite the huge take-up of ‘at home shopping’, people miss certain elements of the in-store experience. A key example is the urge to see, feel and engage with a product before you buy: 46% globally say “the look, feel and smell of a product is very important to me”.
Augmented Reality (AR) offers the best opportunity to blend as much of this physical desire as possible into the digital world, presenting a more immersive experience.
Globally, 48% say they’re more likely to visit a store that offers augmented or virtual reality