With so much pressure to deliver, and so many resources in flux or just nonexistent, this may not seem like the CMO’s “big break.” But chief marketers also find themselves at the intersection of a variety of forces transforming the modern corporation – data streams, ultra-fast decision making, increasing customization and targeting.
Even brand purpose, from sustainability to accessibility, is taking cues from the data marketplace, as AI and other tech help make marketing more compassionate and inclusive.
Positioned at the center of everything, marketers are under the spotlight – whether they asked for it or not. Now is the time to collaborate frequently, experiment fearlessly, and look to the future with every decision. Data and analytics will be essential to everything marketers do – but they also need to be sure their intuitions are still fully engaged.
