That may explain why only 4% of North American CMOs, and 14% globally, say that AI is either “leading the way” or “used pervasively” in their firms. When we also include those who chose a far less confident answer – saying that AI is “producing value in a few use cases” – those numbers rise to 37% in the region and 39% worldwide. And the differences between top and bottom performers when it comes to AI achievements to date are almost negligible – with 0% of both groups reporting that they are “leading the way in digital transformation.”
As with real-time data, the truth of AI is that, while it may be on everyone’s to-do list, its use is still emerging – and, in some respects, may be difficult to achieve given organizational restraints, budgets, and other issues.