How much economic power
will Gen Z
represent?

Gen Z is projected to be the largest generation yet and the future leaders of Pet Parenthood

Source: World Data Lab, Generations Forecast

Gen Z emerges poised to have the greatest financial power globally, with growth across store departments each up double-digits and Pet Care leading that trend.

Source: World Data Lab, Generations Forecast
Source: NIQ Omnishopper, Total Omni, Total Store by Department, Gen Z, w/e 04/20/24

Gen Z looks for both High Quality & Low Prices and cares about Brand & Benefits, which will be crucial to an inflated Pet industry where premium diets and ingredient claims can win equity

Source: World Data Lab, Generations Forecast