Content

1.
Introduction

Inflation 2023: Of coping and cutting

2.
Change in shopping behavior

Rational behavior intensifies
Consumers continue to cut their budgets

3.
Categories under pressure

Not the time for treats

4.
Categories, a country perspective

Downtrading spurs private labels
In depth – Ukraine
In depth – Romania
In depth – Germany

5.
The anatomy of retail channels

Be where the shopper is

6.
Balancing short-term drivers and macrotrends

Intensify promotion and personalization

7.
Digital promotion, a country perspective

In depth – Sweden and Denmark

8.
Messaging: emotional and real

Be part of the change

9.
Final thoughts

Look after your shoppers