FMCG in 2023 - FMCG in 2023: Between rational shopping and emotional messaging

<big>FMCG in 2023Between rational shopping and emotional messaging Take a look at the latest consumer sentiments, and intentions and motivations for the near future: How will shoppers cope? What are the implications?Contents

Change in shopping behavior

Categories under pressure

Categories, a country perspective

The anatomy of retail channels

Balancing short-term drivers and macrotrends

Digital promotion, a country perspective

Messaging: emotional and real

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