The power of product attribution

More than $175 billion is spent a year in the U.S. on health and wellness products, including products that meet individual dietary needs, are free from specific ingredients, follow sustainable practices or align with consumer social responsibility values.Today’s shoppers are more purposeful, better informed, and are willing to pay more for products that meet their needs. It’s essential to have the right insights into these product attributes, changing consumer habits, and the accelerating market.