The experts at GfK Consumer Life apply 25 years of experience to the task of bringing together just the right tools and insights to solve key business problems. The Consumer Life team helps you see consumers through the lenses that can help you deliver growth – with guidance backed by millions of data points over the past five decades. Because the real challenge is identifying the insights you can trust – and then transforming them into timely decisions.
The marketing leader’s toolkit needs to be wisely chosen, and learning to apply the best approach -- just the right perspective -- to a brand’s biggest challenges takes discernment. The tools need to be already in place when the big decisions present themselves:
How will I find my next key target group?
How should I adjust my messaging to reflect my customers’ changing values?
How do I future-proof my strategy?
How can I develop the next breakthrough product in my category?
Many of the tools marketers use focus on innovation and marketing to consumers. When it comes to understanding how people and products fit together, three lenses can be exceptionally valuable – when grounded in valid, rich data and leveraging smart analyses.
These tools are:
Trends – the movements of consumer need and behavior, carefully tracked over time
Generations – the ways that shared decades and experiences can shape tastes and perceptions
Values – the deeply rooted priorities that play a role in so many decisions
GfK Consumer Life has been gathering consumer insights and applying these perspectives for decades – so we know how to leverage each tool for maximum benefit. Let’s take a closer look.
